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Dare to rethink the world.

Play Rethink® is an eco-design thinking tool that helps you rethink
your products and services and reduce their environmental impact.

Play Rethink® is used by companies and educational organisations
from all over
the world to develop 4 key skills:

 Creativity + Communication + Collaboration + Critical thinking

The [eco]design thinking tool

Play Rethink® is a unique brainstorming method that uses play to engage participants by inviting them to rethink everyday objects. 

Since its launch in 2007 we have helped enable the creative potential in hundreds of individuals and teams and encouraged sustainable collaboration.

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What they say...

A unique tool and a creative experience which we use in all our programmes.

Its potential for changing behaviour around sustainable issues is limitless.

Fabio Souza, Founder and Director of the Design Institute for Sustainable Development (idds),

Sao Paulo, Brazil (November 2009).

I thought the game stood out as stimulating genuine creativity. All my co-players

enjoyed it enormously. There was a tangible sense of collaboration and positive exchange

in the session. It is unusual to find such a cleverly conceived and well presented game.

Ian Currie, Expert in creative engagement and Director of

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