Welcome to Play Rethink!



Play Rethink is a unique and fun brainstorming tool that enables innovation whitin creative teams. It's used at events, workshops and training to make people connect with each other, increase participation and motivation and to help generate hundreds of ideas around sustainable products and services.



See what's inside the box!





Play Rethink can be used as an icebreaker to create a fun and trusting environment and it can be adapted throughout the day to make complex subjects fun and easier to tackle. Play Rethink brings out the creativity in teams, it helps them generate hundreds of ideas and think outside the box.





“A unique tool and a creative experience which we use in all our programmes. Its potential for changing behaviour around sustainable issues is limitless.” Fabio Souza, Founder and Director of the Design Institute for Sustainable Development (idds), Sao Paulo, Brazil (November 2009).



“I thought the game stood out as stimulating genuine creativity. All my co-players enjoyed it enormously. There was a tangible sense of collaboration and positive exchange in the session. It is unusual to find such a cleverly conceived and well presented game.” Ian Currie, Expert in creative engagement and Director of www.creative-engagement.co.uk